Economic Empowerment and Marketing Strategies for Brick-Making MSMEs in Penengahan Village, Way Khilau Subdistrict, Pesawaran Regency

Abstract

Brick-making is one of the MSMEs found in Penengahan Village. However, due to ineffective marketing strategies and the absence of an organization—such as a cooperative—capable of organizing and serving as a platform for brick artisans, the village has been unable to fully optimize the brick-making MSME to become a flagship commodity that could serve as a distinctive feature of Penengahan Village. The approach to addressing this issue employs a community development methodology that emphasizes integrating the community’s existing efforts and potential with government resources to improve the community’s economic, social, and cultural conditions. In an effort to strengthen the economy of Penengahan Village, SME development and marketing initiatives are being implemented, including the promotion of products through a clear system that encompasses organizational structure, partnerships or distribution channels, and marketing strategies. Efforts to develop MSMEs include creating videos and photos of bricks featuring MSME operators and uploading them to various social media platforms such as Instagram, Facebook, WhatsApp, and YouTube